Advertising without middlemen
Nordtorg connects advertisers directly with news sites, newspapers and magazines. Businesses book in a few clicks, the publisher approves and keeps most of the price, and sales agents can sell across every outlet on the platform.
One platform, three roles
Advertisers, publishers and sales agents work in the same system. Booking, approval, payment and reporting in one place.
Book it yourself
As simple as Google Ads, on media readers trust.
- Web banners, sponsored articles and ads in newspapers and magazines
- Pick your audience with checkboxes: region, topic, phone or desktop, time of day
- Make offers for space in a newspaper or magazine
- See price and estimated reach before you pay
- We build the ad from your website if you have none
- Reports on impressions and clicks
Sell your space
You set the price, approve everything and keep 80–92% of the revenue.
- Web: one script on your site and a tag for each slot
- You set the priority: highest price, contracts first, or Google AdSense when it pays most
- Newspapers and magazines: issues, sizes and deadlines; accept or decline offers
- Sponsored articles as a separate product, always labelled
- Unsold space goes on to your current sales partner
Sell across all media
For people who know how to sell ads but do not want to be tied to one outlet.
- Sell space on every outlet in the platform
- Earn 15% of every sale you bring in
- The platform handles booking, approval, invoices and reports
- No contract and no fixed hours
How it works
From booking to live ad without emails back and forth.
The advertiser books
Chooses outlets, audience, dates and budget, or makes an offer for print space.
The publisher approves
Automatic checks stop banned categories; the publisher accepts or declines.
Live and measured
The ad runs and both sides see impressions and clicks as they happen.
No cookies
Ads are chosen by the content of the page and the reader’s region, not by who the reader is. Nordtorg needs no cookie banner.
Fair pricing
A fraction of what middlemen take today. No fixed fees.
| Who | Pays | When |
|---|---|---|
| Advertisers | 0% | No fee on top of the publisher’s price |
| Publishers | 8% | When the advertiser books directly |
| Publishers | 20% | When a sales agent or Nordtorg finds the advertiser (15% of it to the agent) |
| Sales agents | +15% | Commission on every sale they bring in |
For comparison, ad sales agents in Iceland take about 40%. Prices may change before launch.
Sign up
We will contact you when the platform opens for your group. The first publishers get better terms.